Beauty marketing and Gentlemen's Clubs - what do they have in common?

Um. A lot actually.

Have you ever seen the movie Hustlers? Those girls are WORKING for their money. It's not just about looking pretty. It's about strategy. It's about, you guess it, marketing!

For this episode, I brought on one of my good friends and sales advisors, Victoria Racca, who just so happened to be a dancer at a gentlemen's club for three years before she got into PMU. We talk all about strip clubs, sugar babies, marketing and sales strategies, and all of the advice you need to succeed in the beauty industry. 

Here are the episode highlights:

‣‣  [05:15]  First of all, my theory is that marketing and sales are just like The Bachelor. Yeah?

‣‣  [07:07]  Here, I ask Victoria to take us back a bit and tell us about her life before she got into PMU.

‣‣  [09:59]  Victoria never hid the fact that she worked as a dancer but did struggle to find...

IF YOU'RE NOT USING IG STORIES FOR YOU BUSINESS THEN YOU ARE MISSING A KEY ELEMENT TO SUCCESS.

Listen up, beauty boss! I have built a successful multi-six-figure business through Instagram alone EVEN through quarantine. Yes, you heard me right. Even through this global pandemic and crisis economy, my Instagram stories have sold. 

I had my doubts when they first introduced the story feature too but trust me, sister friend, you want to hop on your IG stories RIGHT NOW if you haven't already. Not sure how you can make IG stories that sell for your PMU, microblading, or lash beauty business? Well, I'm here to help! In this episode we're going to cover my top three tips for creating IG stories that will sell your products and services FOR you. Ready? Let's go!

Here are the episode highlights:

‣‣  [02:34]  How do I know that Instagram Stories sell so well?

‣‣  [06:23]  Here's my first tip: organize an IG takeover.

‣‣ ...

IF YOU DON'T WANT TO BE A MILLIONAIRE - GET OUT OF HERE.

If being a millionaire is your dream - then we'll get you there.

I am a firm believer that if you really truly want to be a millionaire then you will be. Why? Because I've seen it happen time and time again. Those who truly want it get it.

So if you really want to be a millionaire then this episode is for you. I'm going to tell you my story, how I built my own seven-figure business with NO degree and NO sugar daddy, and how you can too. Because I believe it and you should too! Let's go sister.

Here are the episode highlights:

‣‣  [07:47]  I want to start by sharing this embarrassing story with you because it shows just how unconfident I was and how unsure I was in my own ability to succeed, which might be somewhere similar to where you are right now.

‣‣  [10:45]  What are the beliefs that are holding YOU back from believing you can be a millionaire?

‣‣  [11:41] ...

You don't NEED a mentor to succeed but a mentor will HELP you succeed FASTER and save you from making MISTAKES you could easily avoid.

I think that if all of the people who quit their businesses because they feel like they'll never be successful had a mentor, they would have reached success way earlier on. They never would have had to quit. Mentors don't make the work easy but they make it more achievable.

They take a lot of the guesswork out of starting a business for you. They help guide you, they let you learn from their mistakes. If you don't have a mentor or coach now, then you should get one ASAP.

I love mentoring because I love empowering women to be their best selves, to show them that they CAN achieve the success that they dream of, and they CAN do it themselves. I'm not doing it for them! I'm just helping them along. It's immensely rewarding for me.

If you're considering mentorship or are curious about what you should look for in a great mentor, I've got you...

Get ready to toss your notebook out, sister friend, because this episode is about to get your butt out of your chair and kick it into high gear so that you can build the beauty business of your dreams TODAY. Yeah, TODAY.

So, I've got a little bit of a different episode for you here today. I repurposed a YouTube video I uploaded recently sharing my NUMBER ONE TOP SECRET for making $100,000 a MONTH through my beauty business. I'm repurposing it because I know that the information in this video is extremely valuable because it's truly the key to my business's success and I'm all about sharing my secrets for success. I want you guys to succeed and I want your beauty businesses to thrive.

If you've been tirelessly listening to all of the podcasts, reading all of the books, watching all of the YouTube videos, to get yourself ready to build the beauty business of your dreams - listen up. This episode is going to help you build a successful beauty business...

If you can't control it, let it go.

Maya Moore is someone that I've wanted to have on Pretty Rich Podcast for a while. She's an incredibly talented permanent makeup artist and educator and she just has the best reputation. Before I connected with her, I only heard good things about her. And now that we've had the chance to talk, I can confirm, she's a total light.

I really enjoyed having her on the show for this episode and I know you'll enjoy her too. We talked about her experience hitting rock bottom in 2008, how she got herself out of that spiral, her start in PMU, and the best advice you need if you're just starting out or struggling to make it work. 

Here are the episode highlights:

‣‣  [18:21]  First, I encourage you to just take a moment to get to know Maya. We start with some rapid-fire questions here.

‣‣  [28:50]  I ask Maya to walk us through her favorite achievement and her favorite failure.

‣‣ ...

Have you ever dreamed of being an entrepreneur, creating and selling your own products? Have you ever wondered what goes on behind the scenes? What goes into thinking up new ideas, executing them, and selling them to customers?

It can be overwhelming to start a new venture, especially when you don't have an example of someone to look up to. That's why I reached out to Maddie Thompson, CEO of madluvvbrows, and asked her to be on this episode of the podcast with me.

Maddie and her team at madluvvbrows have seriously changed the brow game - not exaggerating. Not only are their stencils and brow stamps life-changing for PMU artists like myself, but they're also incredibly useful for the every day beauty product user. Seriously, I have my brows microbladed but I still use her stencils to do a nice touch-up day-to-day.

She started as a self-taught makeup artist, got certified in microblading, and realized there was a need for high quality, reliable eyebrow...

So, you weren't prepared to face a pandemic.

You were forced to close your salon or your studio.

Now, you’re worried sick if you’ll have a business to go back to when coronavirus decides to leave.

This podcast is for you!

In this episode, I lay out my crisis economy survival guide. A “thrival blueprint,” as I like to call it. I want you to thrive in this crisis. We are in a crisis economy! That’s a fact!

If you’re looking for certainty, you can find it, but you have to look for it. After listening to this episode, you will be in that position. You’ll have confidence despite the fear that you’ve been feeling.

You can take action! You can take action from a clear and level-headed place, and I want you to know that.

You’re thinking things like, “There’s no way I’ll be able to pay my rent,” or “There’s no way I’ll be able to pay my employees,” or “I’m not...

If you're sitting at home and toying with the idea of creating an online course,

Maybe you're in the middle of one,

Maybe you already launched it,

You cannot miss this episode. Shay Danielle and I break it down, no filter.

eLearning is said to be a $4 billion industry by year 2026. Why can't you be a part of that? You should be a part of that.

Shay Danielle and I went live on Instagram, and we talked about things we WISH someone told us before creating our online courses!

The 6 things we wish we knew before creating an online course are laid out like this:

1. You don’t have to be the best.
2. Go back to basics in the courses.
3. Keep singing, even if you feel like it’s to an empty theatre (hold on.. I thought we were talking about online courses? We are! Listen to the podcast to find out what we mean about singing to an empty theatre).
4. DIY – Do It Yourself (mainly because nobody is going to do it for you)!
5. Pricing your courses!
6. Push over Perfection. Not...

Is it okay to quit?

You know what they say, “Quitters never win, winners never quit.”

What about right now, during the coronavirus pandemic, when we’ve all been forced to close our salons, shops, studios, etc.?

Do you feel like throwing in the towel? There’s a lot of people who won’t blame you for it. It’s the perfect “out…” or is it?

I was so excited to have Rose Prieto, fiery and warm hearted beauty boss babe with a long list to supply her resumé, on this episode to have a conversation with me about how to stay tough when the going gets tough.

In this episode, I talk about entrepreneurship in this coronavirus economy. Is it even there? How do I find it? Those questions and more are answered in this episode.

Opportunity and purpose are still there! I remind you of that in this episode and I even talk about how to remember your purpose and finding opportunity when you’re scared.

We get to know...